This stunt, for us, would be the silver bullet we needed to bring all those fans together and call back to Spike's original message of explosive content." Facebook was a part of that, and now with this new news feed, we had to find a way to get casual fans to care about Paramount, but also to re-invigorate the fans we built over the years. "What was important for us, aside from the creative, but to re-engage the audience, not just on linear television, but around the world. On the Spike/Paramount transition of accounts, Fabbri considered that an additional challenge. At the end of the day, what makes really amazing creative is never-been-done-before, never-been-seen-before work, as well as enormous bravery from clients to say yes to all of it." On the farewell and the obvious logistical challenges of the feat, We Are Social's managing director Ben Arnold said: "We, as a creative group, we were pushed by Red and his team to come back with bigger and bolder ideas at every step. TV network formerly known as Spike Spike Co., Ltd. And paired with Spike's integration of more gender-neutral programming with its original male-geared content, it became more of a goodbye to SpikeTV's legacy, instead of a death of the network itself. Spike (Russia) Spike (Ukraine) 5Spike, UK TV network formerly known as Spike Paramount Network, U.S. The partner, We Are Social, did research and found that the network had a high affinity among fans. We've had people say 'Oh, you can't do that,' and that's what we actually did." The idea wasn't in the original pitch deck, and we came up with the idea soon after. Red Fabbri, SpikeTV's vice president of fan engagement and editorial, said: "When it came time for Spike to say goodbye in a unique way, the biggest challenge was finding a partner that can help us get famous in how we send Spike off. Fans, in kind had been vocal to the ceremony. 'Since the network now has a name like a person, it made sense to have a signature as the logo,' said Trollbck & Company creative director Laurent Fauchere. A Times Square billboard was also utilized, encouraging fans to air their grievances to the top network exec. The logo for Spike TV has been unveiled: 'The Spike TV logo captures the sense of personality that will surround the first network for men,' said Albie Hecht, president of Spike TV. Werdum" events just around the corner.In the campaign, Spike has become increasingly vocal towards his replacement Paramount Network, and has even called out new chief marketer Niels Schuurmans on social media. Now Shine Fights is unfortunately caught in the middle.Įxpect more of these televised specials in the near future, especially with the Strikeforce "Los Angeles" and Fedor vs. Velasquez" to run opposite the Strikeforce and CBS "Saturday Night Fights" event from Nashville back on April 17. The UFC held a special encore presentation of UFC 110: "Nogueira vs. If you have a logo that is not yet present in the library, we urge you to upload it. #Spike tv logos downloadThis latest counter-programming effort should come as no surprise. Search and download vector logos in AI, EPS, PDF, SVG, and CDR formats. Rafael Dos Anjos (UFC 112)ġ70 lbs.: Matt Serra vs Frank Trigg (UFC 109)ġ70 lbs.: Nate Diaz vs Rory Markham (UFC 111)ġ70 lbs.: Paulo Thiago vs Mike Swick (UFC 109) Kendall Grove (UFC 112)ġ55 lbs.: Terry Etim vs. Chan Sung Jung (WEC 48)ġ85 lbs.: Mark Munoz vs. Frank Mir (UFC 111)ġ45 lbs.: Leonard Garcia vs. Here is a list of the featured bouts for Saturday's Spike TV presentation:Ģ65 lbs.: Shane Carwin vs. Good thing all those WEC logos were missing in action at "Aldo vs. In addition, the much-ballyhooed featherweight fisticuffs between Leonard "Bad Boy" Garcia and "The Korean Zombie" Chang Sung Jung will also be on display. It is the most credible, highest-rated, longest-running tech content on television. ET.Īnd while Strikeforce might be bringing the "Heavy Artillery," Zuffa is counter-programming with some pretty big guns of their own, including the recent heavyweight slugfest between Shane Carwin and Frank Mir from UFC 111: "St. PowerNation TV is Americas most watched automotive how-to programming. Spike TV is hosting a special two-and-a-half hour presentation of "UFC's Ultimate Fights" to air opposite the Showtime and pay-per-view efforts of rival promotions Strikeforce and Shine Fights this Saturday (May 15) at 10 p.m. Talk about killing two birds with one stone.
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